Entries by Tim Santoni

How Investigations Can Protect Your IP from Theft

Best-selling author Kary Oberbrunner recently published an article in Forbes about IP theft stating that it costs the U.S. economy up to $600 billion annually. Oberbrunner says “according to the Visual Capitalist, Intangible assets currently account for 90 percent of the index’s total assets. This means that much of your company’s value is not found […]

Avoid Doing This in Your Next Trademark Case

We’ve seen it a hundred times. A law firm gets a new trademark case and the first thing they do is start investigating websites and social feeds. This is a really big mistake—and here’s why. Although you may not always know it, you are probably leaving a digital footprint when you review and examine websites […]

Taco Tuesday Trademark Dispute is Over

The Taco Tuesday trademark dispute is over The phrase Taco Tuesday that was trademarked by Taco John’s is now free to be use by all. Taco John’s has given up its trademark rights after a brief battle by Taco Bell. The Taco Tuesday trademark dispute is over. The phrase “Taco Tuesday” was trademarked by Taco […]

The Trademark Modernization Act- Takeaways

The Trademark Modernization Act- Takeaways   The USPTO implemented the Trademark Modernization Act in December of 2021. The act provides a tool for individuals and businesses to clear away unused registered trademarks from the federal trademark register. The act provides two new mechanisms for expedited cancellation of Federal Trademark Registrations. The party seeking cancellation must […]

Amazon is disrupting and stopping counterfeiters

Amazon is working to disrupt and stop counterfeiters selling on their platform. This is good news for brands and for consumers. The Amazon marketplace can be a very convenient and insulated place for counterfeiters to sell products. Recently Amazon has become very active in pursuing counterfeiters selling on their site. They have made headlines filing […]

Taco Tuesday Trademark Dispute

Taco Tuesday Trademark Dispute Taco Bell has filed a petition with the United States Patent & Trademark Office (UPSTO) arguing that the phrase “Taco Tuesday” should be cancelled, which would make the phrase available for anyone to use. The Taco Tuesday trademark was registered in 1989 and is owned by Taco John’s which is based […]